All
Technical Blogs
Blogs
Videos
Playbooks
Webinars

Metrics

Transformation Builds
SQL Topics
Product Announcements
Pipelines
ETL
Orchestration
Daasity Deep Dives
Data Mapping
Data Warehousing
Complete Resources
Data Models
BigQuery
BigCommerce
Google
Operations
Retail Metrics
Most Popular
News + Trends
Getting Started
Holidays
Complete guides
iOS Updates
Marketing
Daasity News
Metrics
Shopify
Amazon
Data Playbooks
Daasity Events
Insights
Show all
Hide all
All
Marketing

Marketing Efficiency Ratio (MER) | Definition, Calculation, Examples [2023]

MER has become a hot topic in the eCommverse—but how does it work? How does it fit into financial planning and forecasting? We'll explain.

Metrics

Daasity's Guide to Email Click-Through Rate

Learn everything you need to know about email click-through rate: how to calculate it, and why it matters for your brand. Learn industry insights, best practices, and how to best apply these to your own email marketing strategy.

Metrics

3 eCommerce Operations Terms to Know

Learn about the what, why, and how of three necessary eCommerce Operations terms: Inventory Turnover, Stock Keeping Unit (SKU), and Enterprise Resource Planning (ERP).

Complete guides

The Authoritative Guide to Conversion Rate

Conversion rate is one of the most tracked and analyzed metrics: here's the only truly authoritative guide to CVR.

Metrics

Gross Margin: The Authoritative Guide [2023]

Gross margin is an essential profitability metric for consumer brands, and understanding how to calculate it and leverage it is key to success for growth and maintaining business health.

Metrics

3 Important eCommerce Metrics that are NOT Visits, Conversion Rate and AOV Strategy

There are many important eCommerce metrics to track when running a business or managing a store. In addition to visits, conversion rate (CVR), and average order value (AOV), here are a few less commonly discussed metrics that should be incorporated into your eCommerce performance analytics.

Complete guides

Landed Cost | Complete Guide for 2023

Landed cost is an important calculation to get right for businesses, but it has many factors to include, and we want to make sure that every consumer brand correctly calculates it. Here's how to calculate it and how to leverage it for your brand.

Metrics

Time Between Orders: The Marketing Personalization Metric

Jeremy Horowitz, Head of Marketing at Daasity, dives into Time Between Orders. Hear tips and insights on how to analyze this data to get more orders from your store and drive more profitable growth for your business.

Daasity Events

Summertime Prep Recap: Session 1 — Are You Ready for Vacation?

Catch the key takeaways from Session 1 of the Summertime Prep webinar series: learn some CX tips, the latest on automation, customer segmentation strategies, and some of the best eCommerce tools available today.

Stay Data-Driven.

Get tactical insights delivered to your inbox.

Let’s Talk About Your Data

Discover how Daasity can help your business grow with a free consultation.

1,600+ of Shopify’s fastest growing brands trust their data with Daasity.