Entries by Neena Velji

Naturaily Names Daasity a Promising San Diego Startup

A big Thank You to Naturaily for the feature alongside some other innovative San Diego startups. “When you think ‘startup’, most people think about California but, while many jump to San Francisco, we look to San Diego! We’ve met some fantastic companies there, so we know that it’s an awesome (but often overlooked) place to […]

Fireside Chat with TULA Skincare

A Fireside chat with TULA Skincare  Recently we had a chance to take a step back from the day-to-day grind and catch up with one of our customers—TULA Skincare—about their experience with data, Daasity and Looker. Pull up a chair for our fireside chat with Zack Abbell, VP of Digital Marketing and Ecommerce for TULA.  Daasity: […]

6 BIG trends in Data 2020

Last month, Daasity sponsored and attended the Looker JOIN conference, one of the premiere events of the year for data enthusiasts worldwide. Tech based conferences are as fun as they sound, really. Not only do we get to spend 3 days with hundreds of like-minded folks, learn newer and better ways to use a software […]

SoCal Tech Interviews Dan LeBlanc, CEO and Co-founder of Daasity

“San Diego-based Daasity (www.daasity.com) – which just raised $2.3M in a funding led by Orange County’s Okapi Venture Capital—is looking to help direct to consumer brands use better data to direct their marketing and other efforts. We [SoCalTech] spoke with CEO and co-founder Dan LeBlanc, a veteran of ProFlowers and FTD, on how he started the […]

CPO, CPA or ROAS: Which is a better Ecommerce KPI?

What is the difference between CPO and CPA?  The difference between Cost per Order (CPO) and Cost per Acquisition (CPA) is whether the transaction is from a new customer or any customer. CPO is a commonly used metric among companies in many industries. It is easy to calculate and easy to understand. Cost per Acquisition […]

Enabling An Omnichannel Data Solution with Daasity 

“How are sales this month?” Seems like a straightforward, simple-to-answer question, especially with so much data and tools right at our fingertips. If you are an omnichannel retailer, which most are, this question probably takes some time to answer.   What does omnichannel mean?  Being an omnichannel retailer means you sell your product or service across […]

How to Do a Customer Profitability Analysis

What is customer profitability  Profitability is every businesses goal. Many factor can influence how attainable and sustainable it is, and one of those factors is your customer profitability. Customer profitability is far more than just the gross or net margin generated on a transaction or even their calculated lifetime value. A proper customer profitability analysis […]

Defining LTV and 3 ways to leverage it 

Not all customers are created equal. Every business owner is well aware that a portion of customers are loyal and will repeat purchase in a predictable way and others will lapse, or no longer purchase from the business. A customers’ behavior related to how frequently they buy and how much they spend are factored into […]

How To Combine A Retail Calendar With Retail Sales Data

How often have you heard retailers, restaurants, or other companies talk about “comp” sales? In retail, comparable store sales indicate the performance of a company based off of sales from the previous period. For many, this happens quarterly or even monthly, and outlines how a store is performing year over year. However, year over year […]