The digital revolution has exponentially increased both the quantity of and the access to ‘everything data’, making Big Data a strategic imperative for businesses. Yet the benefits of harnessing data have been mostly relegated to multi-million dollar corporations with the resources to invest in this capability.
Daasity seeks to change this. We have created both the capability and the methodology to give companies of ALL sizes, from start-ups to large enterprises, the ability to harness and leverage data to improve their operational performance.
The genesis of daasity is in “data as a service”. We have developed proprietary platforms using cloud-based technology to seamlessly integrate our client’s data into an integrated Big Data platform. Daasity delivers all of the functionality and power of standard Big Data solutions without the costly investments in hardware and software licenses.
The founders of daasity are former C-suite and senior leadership level executives who have a track record of accomplishments and operating experiences ranging from strategic development to tactical execution. We have helped create and grow multi-million dollar corporations with the reputation for being best-in-class practitioner of Big Data analytics.
Unlike typical consultants, we talk “plain speak”. We bring our clients a practical and straightforward approach to Big Data, a subject that can be daunting and complex. We speak your language
Dan is a marketing, analytics, customer experience, and business technology expert having lead organizations in their transformation from a product centric focus to a customer centric focus. He has held senior executive roles with companies such as Provide-Commerce, Encore Capital Group and Groundswell Equity.
Dan co-founded Daasity, a boutique consulting and services firm that specializes in data centric services – data integration, data warehousing, data analytics and data-driven marketing strategies – helping companies develop and grow their B2C and B2B2C businesses. The firm provides fractional development, database administration, analytical and digital marketing support at a cost that is significantly less than building an internal organization.
Dan is uniquely experienced in leveraging data and technology with customer and brand insights by leading the business and technical implementations of new solutions that merge technology, customer experience and analytics into a single view.
Dan served as Vice President of Customer Intelligence and Relationship Management for Provide Commerce, Inc. where he was responsible for consumer insights and research, marketing technology, customer relationship management (CRM) and all product and customer data. Dan helped the company become customer focused by implementing a new segmentation system which increased company revenues by 20%. He also led multiple enterprise wide projects including the implementation of a new CRM platform, a BI platform, and a Product Lifecycle Management (PLM) platform saving the company more than $5MM in annual expenses.
Prior to joining Provide Commerce, Inc., Dan led the implementation of new CRM platforms for AIT Trucking and Champion College Services, portfolio companies of GroundSwell Equity. Dan also led the development of GroundSwellDiagnostics.com a platform for Private Equity to leverage the work of Dr. Eric Flamholtz, author of Growing Pains: Transitioning from an Entrepreneurship to a Professionally Managed Firm and Professor Emeritus of UCLA’s Anderson School of Management.
Dan was born in Switzerland and raised in Toronto after stints in several countries. You can call him a “rocket scientist” having an undergraduate in Mechanical Engineering from McGill University and a Master of Science in Aerospace Engineering from The Pennsylvania State University. While not enjoying the San Diego weather you can find Dan visiting one of the many great craft breweries the city has to offer.
Chris Shimojima is a marketing-driven Founder, Board Director and CEO with a consistent record of revenue and profit growth in competitive and dynamic industries. Skilled at solving broad and complex business issues by combining astute strategic insights with a focus on operational excellence, he is passionate about creating a differentiated, breakthrough customer experience. Having led organizations in Fortune 200 corporations to PE-backed companies and start-ups, he is uniquely experienced at evolving the organization’s culture by teaching new principles while leveraging its innate strengths. Over his thirty year career in industries that includes consumer packaged goods, telecommunication, athletic footwear & apparel to retail, Chris has created, developed and launched new brands and businesses that have collectively generated over $4 billion in revenue.
Most recently, Chris served as the CEO of Provide Commerce, a $650 million specialty retailer of high-quality gifts with its portfolio of well-known brands – ProFlowers, Shari’s Berries, RedEnvelope, Personal Creations and Gifts.com. Chris exited the company following its successful sale to the FTD Group, Inc. in March 2015.
Since leaving Provide Commerce, Chris founded C5 Advisory, a boutique consultancy with the mission to inspire and assist CEO’s and their C-suite executives find new paths that address their most pressing business issue – growth. With a focus on start-ups to middle-market companies, C5 Advisory brings personal and tailored one-to-one engagement that traditional consultants cannot offer. Chris also is a co-founder of Daasity, a consultancy focused on helping enable small to mid-sized companies adopt and practice “Big Data” analytics to increase productivity and margin growth.
Before joining Provide Commerce, Chris worked at Nike for six years as the VP of Global Digital Commerce overseeing the company’s e-commerce and the NikeiD mass customization businesses. As Nike’s first global e-commerce leader, he successfully expanded the business globally into 24 countries.
From 2001 to 2006, Chris worked at Sears Holdings Inc. where he served as the VP/GM of their direct-to-customer businesses that included Sears.com, Kmart.com, Kenmore.com, Craftsman.com and a portfolio of specialty catalogs. During his five-year tenure at Sears, the online business delivered a CAGR of 48% approaching $1 billion in sales.
Chris brings 20+ years of professional experience that is grounded in brand management, direct marketing, and e-commerce. Chris spent the first third of his career with consumer packaged goods and services companies like Tambrands (a P&G unit), Nestlé, Pepsi-Cola, and AT&T.
His career in digital commerce began in 2000 when he signed-on to become the SVP/CMO for an internet start-up – Kozmo.com – that offered “the internet to your door in one hour” e-commerce/delivery service. As the CMO, Chris was responsible for merchandising, marketing and PR for the start-up.
Chris serves as an independent board director for Aurora Health Care, a $4.5 billion healthcare system in Wisconsin, where he serves on the Governance and the Quality Committees; and for Implus Corporation, an innovative designer and distributor of footwear accessories and fitness products, where he serves on the Audit Committee. He has also been a member of Gryphon Investors’ (a private equity firm) Executive Advisory Board since 2009.
Chris was born and raised in Tokyo, Japan. Speaks fluent Japanese, graduated Cum Laude from the University of Colorado at Boulder and earned his MBA from the University of Chicago. He lives in San Diego with his wife, Shirley.
Sean Corson is an experienced e-commerce and analytics professional with over 17 years of experience building data-driven organizations. He has played integral leadership roles at companies across many different industries, from leading e-commerce brands to innovative financial services companies. As a co-founder of Daasity, Sean is able to effectively blend a background in analytics and quantitative decision making with knowledge of the latest digital marketing trends and strategies to drive profitable growth in companies of any size.
Most recently, Sean served as the director of analytics at Renovate America where he created and managed the company’s internal analytics group. His team was responsible for driving the organization’s understanding of customer data and building a powerful and efficient data-driven marketing program.
Previously, Sean was the head of analytics for the Personal Creations brand at Provide Commerce. In this role he managed a team of analysts responsible for designing and executing marketing, operations, merchandising, and pricing strategies to grow market share, increase brand awareness, increase repurchase rates, and deliver on the overall financial plan and objectives. Earlier in his career, Sean served in positions of increasing responsibility in corporate finance at Qualcomm.
Sean has a B.A. in Economics from UCLA and an MBA from The Anderson School at UCLA. As a native San Diegan he can frequently be found at the best surf spots and taco stands in the County.
“Within a matter of weeks, Daasity had our numerous disparate sources of data pulled into one location. Within a few months we had integral dashboards set up across company functions - from inventory management to financial accounting to website behavior to marketing to customer service. In addition to being speedy and hassle-free, the Daasity team is also just a genuine pleasure to collaborate with. Daasity has been invaluable to Parachute's growth.”
– Lu Chen, Director of Product at Parachute Home