Kopari Leverages Daasity and Recharge to Raise $20M in Funding
How the beauty brand cracked the shell on its data strategy to milk some seriously glowing results
Consolidating and normalizing all channel-specific data allows us to manage the brand holistically, without siloed channel data, and has helped fuel our 100% YoY growth.
Jameson Slattery, Managing Director
- Achieved an impressive 100% YoY growth
- Removed data silos by centralizing their disparate data sources
- Transformed the subscription services into a significant and lucrative revenue stream
- Secured $20 million in Series A funding
Data Challenges
Based in San Diego, Kopari Beauty is an award-winning brand that elevates the power of coconut with high-performing actives, delivering cleaner-than-clean skin and body care products for all. Kopari’s consciously made solutions provide head-to-toe nourishment, allowing customers to feel confident in the quality of their skincare routine.
As Kopari expanded, it faced significant data challenges, especially in obtaining a holistic view of business performance. Introducing a subscription program added complexity to this situation, and Recharge only provided access to their subscription data within the app. This lack of visibility into the broader impact of subscriptions hindered Kopari’s ability to manage and optimize programs for distinct segments of single and subscription purchases.
Daasity helps us analyze and manage a complex omnichannel presence across DTC, Amazon, and internationally.
Jameson Slattery, Managing Director
Data Solutions
Kopari partnered with Daasity, which allowed for the integration of Recharge data with Shopify and customer information data. This proved instrumental in distinguishing between subscription and non-subscription customers, offering a comprehensive understanding of overall performance.
With a nuanced view of customer data, Kopari gained critical insights into customer behaviors, revealing significant differences between subscription and non-subscription segments, along with corresponding metrics. Armed with this information, the team devised targeted strategies to manage the performance of each segment separately.
The platform is the foundation of our channel mapping and attribution logic. Integrating attributes like traffic sources, coupon codes, IP addresses, and post-purchase survey responses as enabled us to better attribute and scale offline marketing channels such as TV and podcasts that are notoriously difficult to measure with traditional tools.
Jameson Slattery, Managing Director
The Results
Harnessing Daasity’s robust analytics, Kopari acheived remarkable results, experiencing a staggering 100% year-over-year growth. Empowered by meaningful insights, the company made smarter, faster, and more strategic decisions, propelling its overall business growth. The subscription service emerged as a substantial contributor to Kopari’s revenue.
The impact extended beyond increased orders, as Kopari was able to successfully secure $20 million in Series A funding due to the data they were able to unlock.
Insights from Daasity have highlighted key levers and programs in our business - unit economics of subscribers, key acquisitions SKUs - that drive the most profitable growth.
Jameson Slattery, Managing Director
100%+
year-over-year growth
100%+
year-over-year growth
$20M
raised in Series A funding
$20M
raised in Series A funding
Centralized
data and analytics alignment
Want to See Similar Results?
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Want to See Similar Results?
Reach out to schedule a personalized demo or try Daasity now for 14 days free!